Shawn first discovered online marketing in the late 90s when he worked for a small long distance telephone sales agency. Seeking ways to acquire new customers, he became consumed by the potential of online marketing, utilizing both search engine optimization and pay-per-click marketing to drive thousands of new customers. In 2002, he co-founded an online plant nursery that quickly grew to a $2 million annual business. That same year, he also formed his own affiliate marketing company, a one man band, which focused mostly in lead generation for the online dating industry and generated over $5 million in commissions while driving thousands of leads to various online dating sites over the next few years.
In 2005, he partnered with Chris Kite to form AffAction, LLC. to expand the online marketing efforts. Since that time, the company has experienced tremendous growth generating over $25 million in revenue and has built several profitable web properties and paid marketing campaigns, and continues to expand. More of an idea generator and marketer than a tech person, Shawn helps guide AffAction’s web properties, run paid marketing and social media campaigns and is always looking for new ideas and industries with which to expand.
Shawn currently resides in Wildwood, MO, a suburb of St. Louis, with his wife, Shara, and their 3 year old daughter, Sydney. Although AffAction is both a position and a passion, he still finds time to play plenty of golf, be an avid sports fan and enjoy family time.
BS - Management – Southern Illinois University – Edwardsville